Ghesla, Claus Grieder, Manuel Schmitz, Jan Stadelmann, Marcel 2020 This paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people’s monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group. application/pdf https://sonar.unidistance.ch/global/documents/322728 https://n2t.net/ark:/51647/srd1322728 https://sonar.unidistance.ch/documents/322728/files/SSRN-id3186068.pdf eng https://www.sciencedirect.com/science/article/abs/pii/S0301421519307177 info:eu-repo/semantics/altIdentifier/ark/51647/srd1322728 info:eu-repo/semantics/openAccess License undefined Energy Policy. - 2020, vol. 137, p. 111131 Pro-Environmental Incentives and Loss Aversion: A Field Experiment on Electricity Saving Behavior http://purl.org/coar/resource_type/c_6501