TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory
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21.03.2019
Published in:
- Frontiers in Psychology. - 2019
- Identifiers
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- DOI 10.3389/fpsyg.2019.00626
- URI https://pub.orcid.org/v3.0/0000-0002-3969-9782/work/71071058
- ARK ark:/51647/srd1335984
- Persistent URL
- https://n2t.net/ark:/51647/srd1335984
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