Pro-Environmental Incentives and Loss Aversion: A Field Experiment on Electricity Saving Behavior
- 2020
Published in:
- Energy Policy. - 2020, vol. 137, p. 111131
English
This paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people’s monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group.
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- English
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License undefined
- Open access status
- closed
- Identifiers
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- ARK ark:/51647/srd1322728
- Persistent URL
- https://n2t.net/ark:/51647/srd1322728
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